Thursday, September 30, 2004
sad sign of the times
Drinkers object to Jack Daniel's watering whiskey down
NASHVILLE, Tenn. - If you've noticed that your Jack Daniel's is carrying a little less kick these days, you're probably right.
The famed "sippin' whiskey," which advertises a recipe traced back to the nation's first registered distillery, has lowered the alcohol content of its flagship brand, Old No.7 Black Label.
The whiskey now registers 80 proof, instead of 86 (or 40 percent alcohol versus 43 percent), and some drinkers feel betrayed.
"You can't screw with a legend like that and get away with it," said Frank Kelly Rich, editor of Modern Drunkard magazine. "I'm sure Jack is spinning in his grave."
There's a "Modern Drunkard" magazine?
Why yes'ir, indeed there is.
Well then perhaps all hope is not lost.
|
NASHVILLE, Tenn. - If you've noticed that your Jack Daniel's is carrying a little less kick these days, you're probably right.
The famed "sippin' whiskey," which advertises a recipe traced back to the nation's first registered distillery, has lowered the alcohol content of its flagship brand, Old No.7 Black Label.
The whiskey now registers 80 proof, instead of 86 (or 40 percent alcohol versus 43 percent), and some drinkers feel betrayed.
"You can't screw with a legend like that and get away with it," said Frank Kelly Rich, editor of Modern Drunkard magazine. "I'm sure Jack is spinning in his grave."
There's a "Modern Drunkard" magazine?
Why yes'ir, indeed there is.
Well then perhaps all hope is not lost.
|
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